{"id":332,"date":"2023-01-25T10:12:42","date_gmt":"2023-01-25T10:12:42","guid":{"rendered":"https:\/\/certumdigital.in\/?page_id=332"},"modified":"2023-01-25T10:15:32","modified_gmt":"2023-01-25T10:15:32","slug":"search-engine-optimization-seo","status":"publish","type":"page","link":"https:\/\/certumdigital.in\/index.php\/search-engine-optimization-seo\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"332\" class=\"elementor elementor-332\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc8ebf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc8ebf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6b11f5\" data-id=\"f6b11f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76898f0 elementor-widget elementor-widget-heading\" data-id=\"76898f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Search Engine Optimization (SEO)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3435a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be3435a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03bc13a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03bc13a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dac63f8\" data-id=\"dac63f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e47d8c elementor-widget elementor-widget-image\" data-id=\"1e47d8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"720\" height=\"454\" src=\"https:\/\/certumdigital.in\/wp-content\/uploads\/2023\/01\/what-does-seo-stand-for-1.png\" class=\"attachment-large size-large wp-image-334\" alt=\"\" srcset=\"https:\/\/certumdigital.in\/wp-content\/uploads\/2023\/01\/what-does-seo-stand-for-1.png 720w, https:\/\/certumdigital.in\/wp-content\/uploads\/2023\/01\/what-does-seo-stand-for-1-300x189.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfcc66b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfcc66b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce3f1e2\" data-id=\"ce3f1e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de290dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"de290dc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6652761 elementor-widget elementor-widget-text-editor\" data-id=\"6652761\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>SEO means Search Engine Optimization and is the process used to optimize a website&#8217;s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.<\/p>\n<p>Search engines recommend SEO efforts that benefit both the user search experience and page\u2019s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page&#8217;s content meaning, among other SEO best practices.<\/p>\n<p>Search engines help people find what they\u2019re looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website.<\/p>\n<p>Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.<\/p>\n<h5>How do search engines work?<\/h5>\n<p>Search engines provide results for any search query a user enters. To do so, they survey and \u201cunderstand\u201d the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.<\/p>\n<p><\/p>\n<h5>What Google wants<\/h5>\n<p>Google is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible.<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: var(--nv-site-bg); font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">The 2 core elements of the search experience are the search term (the user input) and the search results (the output).<\/span><\/p>\n<p>Let\u2019s say you search \u201cMailchimp guides and tutorials.\u201d This is a clear, unambiguous search. Google understands what you\u2019re asking for, and it delivers a useful page as the top organic result\u2014Mailchimp\u2019s own page with that title.<\/p>\n<p>From Google\u2019s perspective, this is a very good search result and a positive user experience, because it\u2019s likely that the user will click the top result and be happy with the outcome.<\/p>\n<h5>How Google makes money<\/h5>\n<p>Google profits from people trusting and valuing its search service. It achieves this by delivering useful search results.<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: var(--nv-site-bg); font-size: var(--bodyfontsize); letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">Google also provides businesses with the opportunity to pay for an advertorial placement at the top of search result pages. The word \u201cAd\u201d indicates these listings. Google makes money when searchers click on these pay-per-click (PPC) advertisements, which you purchase through AdWords. You\u2019ll see these ads on more generic queries in particular.<\/span><\/p>\n<p>Other than the small label, these search results look almost indistinguishable from other search results. Of course, this is intentional, as lots of users click on these results without realizing that they\u2019re ads.<\/p>\n<p>This is what Google counts on. Advertising revenues accounted for more than 80% of the $182.5 billion that Google generated in 2020. So while search functions remain its core product, it depends on its advertising business.<\/p>\n<h5>The anatomy of search results<\/h5>\n<p>SERPs consist of paid search results and \u201corganic\u201d search results, where the organic results don\u2019t contribute to Google\u2019s revenue. Instead, Google delivers organic results based on its assessment of a site\u2019s relevance and quality. Depending on the type of search query, Google will also include different elements on the SERP, like maps, images, or videos.<\/p>\n<p>The volume of ads on a SERP depends on what users have searched. If you were to search the word \u201cshoes,\u201d for example, you\u2019d likely find a substantial number of the top results are ads. In fact, you\u2019ll probably have to scroll down the page to find the first organic result.<\/p>\n<p>A query like this usually generates so many ads because there\u2019s a strong chance that the searcher is looking to buy shoes online, and there are lots of shoe companies willing to pay for a feature in the AdWords results for this query.<\/p>\n<p>On the other hand, if you search for something like \u201cAtlanta Falcons,\u201d your results will be different. Because this search is mostly tied to the professional American football team by that name, the top results relate to that. But it\u2019s still a less clear query. You\u2019ll find news stories, a knowledge graph, and their homepage. These 3 kinds of results at the top indicate that Google doesn\u2019t know the precise intention of your search, but provides quick pathways to learn about the team, read their latest news, or go to their website.<\/p>\n<p>Since there appears to be no purchase intent behind the query, advertisers are not willing to bid for the keyword, so there are no AdWords results.<\/p>\n<p>However, if you change the query to \u201cAtlanta Falcons hat,\u201d which signals to Google that you might be shopping, the SERP results change to feature more sponsored results.<\/p>\n<p><\/p>\n<h5>The role of SEO<\/h5>\n<p>The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results.<\/p>\n<p>While it may appear that so many competing elements taking up real estate on SERPs push the organic listings down, SEO can still be a very powerful, lucrative effort.<\/p>\n<p>Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) SEO means Search Engine Optimization and is the process used to optimize a website&#8217;s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Search engines recommend SEO efforts that&hellip;&nbsp;<a href=\"https:\/\/certumdigital.in\/index.php\/search-engine-optimization-seo\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Search Engine Optimization (SEO)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/pages\/332"}],"collection":[{"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":5,"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/pages\/332\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/pages\/332\/revisions\/338"}],"wp:attachment":[{"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/media?parent=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}