{"id":339,"date":"2023-01-25T10:17:50","date_gmt":"2023-01-25T10:17:50","guid":{"rendered":"https:\/\/certumdigital.in\/?page_id=339"},"modified":"2023-01-25T11:17:32","modified_gmt":"2023-01-25T11:17:32","slug":"pay-per-click-advertising-ppc","status":"publish","type":"page","link":"https:\/\/certumdigital.in\/index.php\/pay-per-click-advertising-ppc\/","title":{"rendered":"Pay Per Click Advertising (PPC)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"339\" class=\"elementor elementor-339\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbd7429 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbd7429\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57bc465\" data-id=\"57bc465\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcc2186 elementor-widget elementor-widget-heading\" data-id=\"dcc2186\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Pay Per Click Advertising (PPC)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-938813b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"938813b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aaa354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aaa354\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b3af8\" data-id=\"c8b3af8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9144475 elementor-widget elementor-widget-image\" data-id=\"9144475\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/certumdigital.in\/wp-content\/uploads\/2023\/01\/ppc-pay-per-click-2-1200x675-c-1-1-1024x576.webp\" class=\"attachment-large size-large wp-image-344\" alt=\"\" srcset=\"https:\/\/certumdigital.in\/wp-content\/uploads\/2023\/01\/ppc-pay-per-click-2-1200x675-c-1-1-1024x576.webp 1024w, https:\/\/certumdigital.in\/wp-content\/uploads\/2023\/01\/ppc-pay-per-click-2-1200x675-c-1-1-300x169.webp 300w, https:\/\/certumdigital.in\/wp-content\/uploads\/2023\/01\/ppc-pay-per-click-2-1200x675-c-1-1-768x432.webp 768w, https:\/\/certumdigital.in\/wp-content\/uploads\/2023\/01\/ppc-pay-per-click-2-1200x675-c-1-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-440e065 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"440e065\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3900da\" data-id=\"e3900da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e52338 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3e52338\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aea7f2 elementor-widget elementor-widget-text-editor\" data-id=\"0aea7f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.2 - 29-01-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5>Pay-Per-Click Advertising: What Is PPC &amp; How Does It Work?<\/h5>\n<p>If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising.<\/p>\n<p><h5>What Is Pay-Per-Click Advertising?<\/h5>PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.<\/p>\n<p>There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google \u2013 especially when they are performing commercial searches, meaning that they\u2019re looking for something to buy. This could be anything from a mobile search (someone looking for \u201cpizza near me\u201d on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (\u201cMother\u2019s Day flowers\u201d) or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.<\/p>\n<p>In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name \u201cpay-per-click.\u201d<\/p>\n<p>Other forms of PPC advertising include display advertising (typically, serving banner ads) and remarketing.<\/p>\n<p><h5>How Does Pay-Per-Click Advertising Work?<\/h5>In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor\u2019s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.<\/p>\n<p><h5>How Keywords Work in Pay-Per-Click Advertising<\/h5>As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to \u201ctrigger,\u201d or display, their ads. These terms are known as keywords.<\/p>\n<p>Say, for example, that your business specializes in camping equipment. A user wanting to purchase a new tent, sleeping bag, or portable stove might enter the keyword \u201ccamping equipment\u201d into a search engine to find retailers offering these items.<\/p>\n<p>At the moment the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser.<\/p>\n<p>Since you have to pay for each click on your ads, it\u2019s imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend. A keyword tool can help you find the right keywords to bid on that are both likely to drive sales or conversions, and are not prohibitively expensive.<\/p>\n<p><h5>How to Optimize Your Pay-Per-Click Ads<\/h5>Pay-per-click marketing can be a very cost-effective way to drive traffic to your website and grow your business. But it takes time and effort to do it right. A number of factors can affect your PPC costs, including:<\/p>\n<p>The relevance of the keywords you choose to bid on \u2013 Are they the search terms your best audience is really using to find products they want to buy, or solutions to their problems?<br>The quality of your ads and landing pages \u2013 Google awards the best ad placements and the lowest costs to businesses that provide a good consumer experience. Your click-through rate, or CTR, is a good indication of whether or not your ad creative is resonating with people.<br>A solid account structure \u2013 Your PPC account is like a house. Everything needs to be built on a strong foundation. Learn more about effective account structure in this guide.<br>There is a lot to think about when it comes to keeping your PPC ads and campaigns in top shape. Check out PPC University if you\u2019re ready to learn more about how it all works.<\/p>\n<p><h5>Get Help with Your Pay-Per-Click Advertising Campaigns<\/h5>That\u2019s pay-per-click marketing in a nutshell. But while the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but (especially if you\u2019re a small business owner or you\u2019re working with a small budget).<\/p>\n<p>Growth can\u2019t wait, so if you need a little help with your PPC ads, check out the free Google Ads Performance Grader. You\u2019ll get an instant report card that evaluates your performance against competitors, and makes clear suggestions to help you get better results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pay Per Click Advertising (PPC) Pay-Per-Click Advertising: What Is PPC &amp; How Does It Work? If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising. What Is Pay-Per-Click Advertising? PPC is an online advertising model in which advertisers&hellip;&nbsp;<a href=\"https:\/\/certumdigital.in\/index.php\/pay-per-click-advertising-ppc\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Pay Per Click Advertising (PPC)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/pages\/339"}],"collection":[{"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":12,"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/pages\/339\/revisions"}],"predecessor-version":[{"id":354,"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/pages\/339\/revisions\/354"}],"wp:attachment":[{"href":"https:\/\/certumdigital.in\/index.php\/wp-json\/wp\/v2\/media?parent=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}